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LV= Reviews

LV= offers a 10% discount when you buy online and free 24/7 access to online vets. They pay 96% of claims.

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9.2 /10
Based on 2769 reviews
#8 of 23 lifetime pet insurers
  • Sentiment Score: 3.3/10
  • 2769 reviews found on websites such as TrustPilot
  • Their £10k Lifetime policy is rated 5 Star by Defaqto
  • 24/7 free access to video consultations with FirstVet
  • 10% discount when you buy a policy online
  • 5% multi-pet discount
  • Payments can be made directly to your vet

Price Band

£ £ £ £ £

Good for

Consumer Behavior Graphic
84% of consumers read reviews before purchasing
*Based on an independent survey of 1000 people by Compare By Review
Filter by:
  • All (3),
  • Claims (2),
  • Service (0),
  • Sales (0),
  • Renewal (1)
Philippa Johnson
Cover Purchased
i Reviewed without invitation
Reviewed the Claims experience on 27 Oct 2021

Money Best Spent Somewhere Else Other Than Lv

After more than 20 years with this company we have been treated so poorly. Our claim was declined as it was deemed to be a bilateral injury even though it was a separate leg and 4 years later. We hav…
  • Recieved a response within 1-2 days after their claim was submitted
  • Claim wasn't successful
  • Was neither happy or unhappy with their experience when they spoke to someone
Katherine Mcdonald
Cover Purchased
i Reviewed without invitation
Reviewed the Renewals experience on 29 Jul 2020

Easy To Deal With But Expensive

Initially good value but has got more and more expensive and is now not a good value option. Always easy to deal with though.

Reply by Compare by Review

Sorry to hear that prices have risen, Katherine. However, we can't stress enough how important it is to consider the level of cover you're receiving above the cost of the policy.

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Quotes our team received

Labrador

Details

Buster, a four-year-old Labrador Retriever

Dog quote

£49.97
Per Month

Maximum vet fees

£10k
Per Policy Year

Excess

£0
Dog | Cat
Bengal

Details

Tinks, a three-year-old Bengal

Cat quote

£23.74
Per Month

Maximum vet fees

£10k
Per Policy Year

Excess

£0
Dog | Cat
 

Frequently asked Questions

FAQ Icon

LV= offer two pet insurance policies; Time-Limited and Lifetime. Their Time-Limited policy covers an illness or condition for a maximum of 12 months from the date of the first treatment up to the limit you choose. This type of cover is most suited to short-term illnesses and injuries. Their Lifetime policy covers your pet for illnesses or conditions that occur during the policy year, up until the policy limit you choose. The policy limit is then refreshed and applied again when you renew your policy, so you have peace of mind that your pet is always covered, provided you remain insured with LV=.

Yes. If you insure more than one pet with them, you'll get a 5% discount.

No. LV= will continue to insure your pets no matter their age. However, their ‘death from illness’ cover will stop when your cat reaches 11 years old and your dog reaches 9 years old.

Lifetime Pet Insurance Guides

Check out our insurance guides for more information